![]() ![]() WiFi monetization is about contextually engaging with customers during each of the interactions. Most customers when they walk into any venue, they have a mobile phone, laptop, or tablet, searching for available free WiFi hotspot. In this post, we focus on the login and in-session engagement parts of the WiFi monetization strategy. WiFi monetization includes knowing and using the customer data and their behavior to engage them contextually through promoted content. A sound WiFi monetization strategy is a blend of 3 marketing strategies, involving engagement with customers at the login, in-session, and after they log out. WiFi monetization is an ability of a venue business to drive incremental business from their customers by engaging them over the free guest WiFi. This article focuses on elaborating captive portal and content promotion and its role in WiFi monetization. WiFi monetization realm is full of buzzwords. Beyond the technology features, WiFi monetization is a sound business strategy, one in which the business executives expect a specific ROI. ![]() WiFi monetization has been the buzz for a while now. ![]()
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